Hello I'm Pia – a seasoned creative passionate about design that is rooted in human experience and aligned with brand values.

I excel at bringing cross-functional teams together towards a creative vision of captivating visual communications and engaging brand environments. I possess a unique talent for unraveling complex and ambiguous concepts and transforming them into concise and tangible design expressions. From developing actionable strategies to realizing compelling designs, I am dedicated to delivering work that elevates the human experience. I would be honored to bring people joy.

My immigrant journey has taught me the value of perseverance and collaborating with individuals from all walks of life. Working with me means working with someone who is insightful and leads with empathy.

CURRENT ROLE

Design Director, Brand Experience | Senior Associate

Gensler | Los Angeles | May 2018 - Present

  • Oversight of the design quality of a 20-person team of designers, technical designers, and design managers

  • Collaborates with Managing Principals, Managing Directors, and Global Account Leaders in spearheading multi-million dollar project accounts, delivering world-class design

  • Frames the creative vision and process for both local and global accounts and takes ownership of leading design projects while enriching client relationships

  • Leads collaboration with global design teams across creative disciplines within the firm and outside consultants, bringing harmony to diverse project types

  • Entrusted to launch and execute for critical accounts, ensuring client satisfaction and repeat work

  • Project types include printed or digital visual communications, environmental graphics, environmental exhibits, signage and wayfinding

  • Project deliverables include actionable design strategies, visioning framework, design pitch presentations, full range concept to fabricator ready drawings, plans, and visualization

  • Project sectors include workplace, mixed–use retail, education, healthcare, hospitality, sports and entertainment

  • Partnered with Studio Director to increase headcount by 40%, successfully recruiting, leading, and developing new talent

Education

The College of New Jersey

BFA Graphic Design

Middlesex College

AAS Graphic Design

Senior Designer

Gensler | Chicago | May 2014 - June 2018

Senior Designer

Catt Lyon Design | Chicago & New York | May 2011 - May 2014

Senior Graphic Designer

SBLM Architects | New York | July 2009 - April 2011

Graphic Designer

Purepartner | New York | October 2007 - April 2009

Graphic Designer & Marketing Assistant

Spacesmith | New York | April 2006 - October 2007

PAST EXPERIENCE
skills

Visioning Facilitation and Strategy • Concept Ideation and Design • Visual Communications • Environmental Graphics • Signage and Wayfinding • Experience Journey Mapping • Design Documentation and Specification • Project Management • Construction Administration

Adobe Creative Suite • Microsoft 365 • Google Workspace • Sketch-up • Enscape • Revit • Bluebeam • Plangrid • Trello • Miro • Menti